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I am going to use this dealer ID as the main account for the Joe Duffy group all notes for the account will be made here.
An initial trial has been run with these guys between Alan, Mick and Alan Gilligan in Joe Duffy.
Despite quite good results, Mr Gilligan has disputed the validity of some of the e-mails and claimed they only got 15 enquirys during the trial. Alans figure was 96. We suggested alternative or dedicated e-mail addresses to track the enquirys but Alan G never engaged again.
The last return contact we had from him was the mail below:
Hi Alan,
Thanks for your email.
I’m afraid as you can see from the below we haven’t had anything like the numbers you are reporting by way of leads.
We have had 15 leads since August 2014 including both of the examples you have provided below.
CarsIreland.ie just isn’t a productive source of leads at all for us (we have had 400 from Carzone in Q1 2015 alone).
Hopefully this info helps to develop the CarsIreland portal in to a more effective tool for lead generation. I have previously shared info like this with Barry McCabe to highlight the fact that despite a huge amount of visitor traffic to CarsIreland.ie it simply doesn’t convert that traffic to leads from people interested in buying Used Cars. Perhaps it is targeting the wrong type of traffic?
Thanks
Alan
Kind Regards,
Alan Gilligan
Group Marketing Manager
Joe Duffy Motor Group
Exit 5, M50,
North Road,
Dublin 11.
Tel: 01 864 7777
Fax: 01 834 6597
There have been a few changes in the Joe Duffy Group since the trial started. They comprehensive list of their dealers is below:
Audi North Dublin
Audi Limerick
Joe Duffy BMW
Finglas Ford
Joe Duffy SEAT
HB Dennis Land Rover Airside
Joe Duffy KIA
Joe Duffy Mazda
Joe Duffy Mini
Joe Duffy Motorad (BMW Bikes)
Porsche Centre Dublin
McAllister Volkswagen
Commons Road Cars
HB Dennis Volvo
(15 seperate dealerships in total, 1 in Meath, 1 in Limerick, 13 in Dublin)
In total they list 595 used cars on CZ spread over 14 profiles.
The trial agreed with Alan G started started in August 2014
There has been Joe Duffy stock of some sort on the site since June 2014.
We had stock for Joe Duffy BMW, SEAT, Mazda, Mini, Finglas Ford & McAllister VW on the site for this trial.
Totalling around 220 cars at a time.
Dealer Website clickthroughs in this period:
JD BMW: 297
JD SEAT: 155
JD Mazda: 299
JD Mini: 101
McAllister: 375
Total clickthroughs: 1227
E-mail enquirys sent to: [email protected] = 183 (2015 Only = 124)
E-mail enquirys sent to: [email protected] = 58 (2015 Only = 47)
E-mail enquirys sent to: [email protected] = 2 (2015 Only = 0)
E-mail enquirys sent to: [email protected] = 9 (2015 only = 0)
E-mail enquiry total for the group is 252 (2015 Only = 171)
These e-mail totals are after all spam, duplicates and most importantly test e-mails from different Joe Duffy staff have been removed. There was a lot of test e-mails sent.
An estimated calls and walk-in figure extrpolated for 2015 alone would total 855 alone.
E-mail enquiry's:
E-mail enquiry's sent to: [email protected] = 183 (2015 Only = 124)
E-mail enquiry's sent to: [email protected] = 58 (2015 Only = 47)
E-mail enquiry's sent to: [email protected] = 2 (2015 Only = 0)
E-mail enquiry's sent to: [email protected] = 9 (2015 only = 0)
E-mail enquiry total for the group is 252 (2015 Only = 171)
The e-mail totals above are after all spam, duplicates and most importantly test e-mails from different Joe Duffy staff have been removed. There was a lot of test e-mails sent in the earlier part of the trial. Copies of each individual e-mail enquiry are available on request.
Dealer Website Referrals (tracked in 2015 only)
JD BMW: 297
JD SEAT: 155
JD Mazda: 299
JD Mini: 101
McAllister VW: 375
Finglas Ford: 294
Total click throughs: 1521
Removed from skupenet
Dealer internal ID 59219
Group ID 12
Dealer was showing on new cars channel
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